Today is the day: the website for the “JavaFX Days Zurich” has gone live and I hope that it will find a lot of interest in the Java developer community. The idea behind this conference is quite simple: to provide an event that is highly focused on JavaFX technology and to bring together the leaders in this area with interested parties. Over the last couple of years I came to realize that even though JavaFX is a pretty cool piece of technology it is not getting the attention it deserves because of the overwhelming concentration on anything that runs inside the browser. Hopefully this conference can make a difference.